For my digital marketing project, I created Play N Trade, a fictional gaming resale startup. I built a complete website and mobile app offering buy/sell services for used games, consoles, and accessories, with features like 24/7 support and loyalty rewards. I developed user personas, crafted a full 7Ms strategy, and planned both organic and paid campaigns using SEO, SEM, social media, and influencer marketing. I also designed offline strategies like gaming café tie-ups and event promotions. To maintain brand trust, I implemented strong ORM and quality assurance processes.

This project aimed to analyze player behavior and game design factors affecting achievement difficulty in Xbox Game Pass titles. For this, I took a real time dataset from Kaggle. Using Python’s data science stack (Pandas, Scikit-learn), I processed metrics like player counts, completion rates, and achievement ratios to build a predictive model with 92% accuracy. The analysis showed that popular games often had more challenging achievements, while easier games scored lower. I validated these insights through visualizations comparing predicted vs. actual scores and error analysis plots. The project provides value by helping players select appropriately challenging games, aiding developers in optimizing achievement design, and offering marketers engagement metrics. It showcases my ability to transform data into actionable recommendations that enhance user experience and business outcomes.

For my final capstone project, I worked on a research-led initiative exploring how Indian SMEs can practically adopt Artificial Intelligence. Given that SMEs make up over 30% of India’s GDP but often lack access to emerging technologies, our goal was to understand what's stopping them from leveraging AI — and how to fix it. We conducted extensive secondary research and designed a structured survey from scratch, collecting responses from 30 SMEs across 12 industries. Our findings revealed strong interest but key barriers in awareness, trust, and ROI tracking. I contributed to the SCQA framing, drafted SME and government-focused recommendations, and co-scripted a final explanatory video to clearly communicate our insights. The project culminated in a dual-track action plan — one for enabling adoption at the grassroots level, and one for ecosystem-wide policy support. This experience strengthened my skills in applied research, field data collection, and communicating complex ideas in a business-ready format.

As part of our Leadership & Teamwork course, our team conducted an in-depth project analyzing the leadership approach of Mr. Karunakar Reddy, National Sales Manager at Sumitomo Chemical India Ltd. The project involved preparing a structured interview, filming the session, and analyzing his leadership style through key theories such as Servant Leadership, Emotional Intelligence (Goleman, 2004), and concepts from the Evolution of Leadership (Pictraszewski, 2020). We connected his real-world practices—like mentoring team members, engaging distributors, and using contingency plans—to academic models including Social Exchange Theory, LMX, and Drucker’s principles of delegation. To reinforce our learning, we also created a roleplay video, reenacting the interview and demonstrating how leadership challenges are managed in real scenarios. This hands-on project deepened our understanding of leadership in practice while building our skills in research, collaboration, and communication.

As part of a comprehensive customer experience (CX) project, I analyzed popular video game company Rockstar Games end-to-end—from brand positioning and customer touchpoints to player motivations and pain points—using both online and offline surveys. Insights revealed strong emotional connections to Rockstar’s storytelling but also recurring frustrations with technical glitches, long loading times, and inadequate support. I mapped the customer journey to pinpoint where satisfaction dropped and proposed targeted solutions like a bug reporting platform, regular patch updates, AI-driven testing, and server optimization. To validate these ideas, I designed and implemented an A/B test introducing a red “Report a Bug” pop-up with a troubleshooting guide on Rockstar’s homepage, measuring engagement improvements. This project taught me how to turn customer insights into actionable strategies, combining research, journey mapping, and iterative testing to drive satisfaction, retention, and brand trust—skills that are essential in any modern CX or product strategy role.

I participated in an online analytics project simulation, which provided hands-on experience in data analysis, sales strategies, and community management within a virtual marketplace. The objective was to maximize sales and optimize community engagement for a digital tablet retail company. I focused on analyzing customer behaviors, creating engaging campaigns, and improving conversions through a well-structured marketing funnel (TOFU, MOFU, BOFU). By designing creative posts, gamifying elements, and offering rewards, I successfully increased user interaction and motivated community members to convert into paying customers. Evaluated on sales performance, engagement rates, and community management, I achieved third place in my class' sales, with my success driven by effective community engagement and strategic adjustments.

As part of my college IoT course project, I led the design and development of a comprehensive business model to address India’s massive food wastage crisis (₹92,000 crores annually) using smart, scalable IoT solutions. Our project—IoT-Powered Food Safety Systems—focused on creating a value-driven model leveraging real-time monitoring, predictive maintenance, smart thermostats, and automated inventory and waste management. I was deeply involved in every phase: from identifying high-potential opportunity areas, developing value propositions, and mapping stakeholder networks to building capability assessments, customer journey flows, and detailed scenario evaluations. I created a full St. Gallen Business Model, conducted assumption re-evaluations post-design, and outlined revenue models covering product sales, SaaS, and services. I also conceptualized mitigation plans for four distinct business scenarios (based on innovation and engagement) and contributed heavily to the Shamrock IoT mapping and pitch content. This project combined technical planning, strategy design, and user-focused thinking to deliver a practical, real-world IoT business blueprint—reflecting both market readiness and long-term sustainability.

For my e-commerce project, I developed an extended version of Play N Trade, focused on buying and selling pre-owned console games and accessories. I led strategic planning across marketing, operations, and finance, including multi-year budgeting and revenue projections. I refined the value proposition by integrating loyalty rewards, a gamer community, and quality assurance. I analyzed market gaps and built detailed risk mitigation strategies. The project concluded with a functional website demo and a scalable, growth-ready business model.

As part of my Research Techniques coursework, I collaborated on a mixed-methods research study investigating how universities can manage rapid growth while maintaining academic quality, sustainability, and operational efficiency. The project involved defining the research problem, designing qualitative and quantitative methodologies, sampling, analysing findings, identifying limitations, and presenting practical recommendations based on collected data.